Some of the materials and products we're kind of fond of

Used extensively by Fender (TM) in the 1950's Swamp Ash has superb dynamic range with a great balance between bright and warm tones.  It has large open pores that make it remarkably resonant and sweet sounding.   Similar Swamp Ash bodies are more likely to differ from one another tonally than two bodies made of other materials such as Alder.   And Swamp Ash looks great when all dressed up. 

Lighter weight with a balanced tone, Alder is a nice choice with an exotic top or opaque paint as the finish. 

Swamp ash body for sweet resonant sound with a curly ambrosia maple top to make it unique. 

Alder body with a unique Zebra Wood custom top. 

Alder body with a Quilted maple top in Black on Black. 

Alder body with a Ziricote top. 

 Maple has a uniform grain, it's strong and stable, and it has less reaction from environmental changes than other hardwoods 

Using a laser to detect a low fret

A nice hard wood that polishes to a nice finish

Some folks prefer pure black ebony,  I prefer the variations of the Striped Ebony.

impervious to environmental changes and produces a tone similar to Ebony. 

A nice hard wood that polishes to a nice finish 

The quality of Fralin pickups is hard to deny.     Lindy is still personally involved in making them great.  

A favorite of many great musicians, Lollar produces solid pickups in a wide variety of tones.  

Tried and True, Fender Noiseless pickups are popular for good reason. 

The higher rated pots with +-10% tolerance for smooth transitions

Cryogenic, or deep freezing treatment produces a fret wire that has great tone, longer life, and plays better with variety of profiles

Forget the excessive winding lock and roll and you're ready to tune. 

Folks will say these are unnecessary and expensive.  I say a few extra bucks for no more crackling from a loose jack is money well spent. 

Solid design, easy intonation and action adjustments. 

Solid design, easy intonation and action adjustments.